For the last 35 years in the music industry, Afromondo Productions lead by Alex Boicel, co-founder of Festival Nuits d’Afrique in Montreal, Founder of Africa Mondo Festival in Brooklyn New York , Programming Director of Womaaf Festival, and MASA member is Cote d’Ivoire , Embassador of Visa for Music.
As one of the first booking agent for African and the diaspora, my subject is too speak about the difficulties that the artists or group encounter when applying to tour in the US and also facing the real reality of logistics. What do we need to do to succeed in North America?
DESCRIPCIÓN: Durante los últimos 35 años en la industria de la música, Afromondo Productions ha sido liderado por Alex Boicel, co-fundador del Festival Nuits d’Afrique en Montreal, fundador del Festival Africa Mondo en Brooklyn, Nueva York, Director de Programación del Festival Womaaf y miembro de MASA en Costa de Marfil, Embajador de Visa para la Música.
Como uno de los primeros agentes de reservas para África y la diáspora, mi tema también habla de las dificultades que enfrentan los artistas o grupos cuando solicitan una gira en los Estados Unidos y cuando enfrentan la realidad de la logística. ¿Qué necesitamos hacer para tener éxito en América del Norte?
ALEX BOICEL is an independent artist agent whose passion for music and his long career have allowed him to work with great international talent. He has produced a TV show “Soul of Africa”, “The soul of Africa” which has been broadcast for three years on the US cable channel BET J. ‘The Soul of Africa “is an emission showcasing value of African artists in the Diaspora.
After this show, Alex decided to focus on festivals and artist representation as artistic director and consultant for several international festivals and was the musical director of the renowned Harlem’s Café Farafina and judge for the world music competitions in legendary theater Apollo of Harlem, New York, where he resides.
Originally from Guyana, Alex joined his father at 16 in Montreal; the famous impresario Doudou Boicel owner of the Rising Sun Celebrity Jazz Club. Working alongside Nina Simone, Dizzy Gillespie, B.B. King and Willie Dixon. His love of music made him open his own night club to present music from the Caribbean, Africa and Latin America.
In 1987 Alex and his friend Lamine Toure founded the Nuits d’Afrique Festival in Montreal, which became the largest African Music Festival in North America. Alex is currently collaborating with the Saint Lucia Festival, the MASA of Cote d’Ivoire, the MINEC of Colombia, the Kayenn Jazz Festival and of course the WOMAAF festivaql, where he is the International Director of Programming.